YASO

Product Visualization

YASO is the spirits and gin product created in the process of manufacturing health foods from "野草", or wild herbs. Echigo Yakuso, which has been researching wild herbal enzymes for more than 40 years in Joetsu, Niigata Prefecture, has been producing these alcoholic beverages under the theme of health. The base is made from 80 kinds of ingredients, mainly wild herbs. I was tasked to create a series of visuals for their store in Omotesando.